Zocdoc and similar directories sell you a profile where you compete with dozens of other dentists for the same patient. You pay for placement and "exposure," not for outcomes. Our model is the opposite. We build and run a dedicated, emergency-only funnel whose entire job is to send qualified patients to your office. There is no public directory profile to maintain and no bidding war for leads. You define in writing what counts as a qualified show, and you only pay when that kind of emergency patient completes an exam in your chair.